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IFKAD 2017 Special Tracks
Knowledge management for value co-creation
Over the last 10-12 years, "co-creation" has gained momentum being studied by different perspectives in marketing, strategic management and business network literature.
Even though no consensus exists on the definition of value co-creation (Alves et al., 2016), a common feature of cited approaches to value co-creation is the shift toward a broader perspective on value creation. Indeed, many Authors suggest to reinvent value in terms of the value-creating system itself where different actors – suppliers, business partners, allies, universities and customers – work together to co-produce value (Saarijärvi, Kannan and Kuusela, H, 2013).
Adopting this perspective it is true that, in almost all streams of literature included the ones cited above, some issues remain under/unexplored as knowledge dynamics emerging in value co-creation paradigm especially in innovation contexts. In line with the necessity of firms to extract knowledge from multiple external sources especially in their innovation activities, a widespread literature exist on innovation generating business networks as constellations able to create new or modified sources of value for the participating actors and external stakeholders (Munksgaard and Freytag, 2011; Ritala and Hurmelinna-Laukkanen, 2009; Möller and Rajala, 2007).
However, the unique recent contributions linking knowledge management and value co-creation paradigm are limited to business networks context (Komulainen, 2014; Marcos-Cuevas et al., 2016) or focused on customer co-creation (De Mahr et al, 2014), rarely on stakeholder co-creation (Kazadi et al., 2016).
As a matter of fact, not only in business network literature, but in different value co-creation streams of literature as well as at the intersection of them, a lot of research gaps regarding knowledge management dynamics can be developed to help firms in taking advantage from value co-creation opportunities.
Basing on these literature gaps, articles focusing on the knowledge dynamics in value co-creation processes as a whole and especially emerging within innovation/open innovation processes are welcome in this track. Papers could embrace each perspective and research domain, adopting either theoretical and conceptual or empirical analysis (qualitative or quantitative methods) using the most suited methodology.
Barbara Aquilani | University of Tuscia, Italy
Tindara Abbate | University of Messina, Italy
Anna Paola Codini | University of Brescia, Italy